Paul Leigh

Senior Art Director/Designer

You’re already spending money on advertising – why not make it exciting? To me, the best ads draw on an emotion (or an emoji, as it's known today). And the emotion I generally draw on is Joy. That’s why I like using humor in my ads.

Why humor? It puts people in a happy place. Why wouldn’t you want people to smile when they think of your product or service?

My Viewpoint

I’m a true conceptualizer. I enjoy coming up with ideas that use eye-catching graphics and thought-provoking copy. With so much competing for your customers' attention, you only get a split second to stop the reader or viewer. That means you have to make your ad stand out, make it impactful – or else you’ve just wasted your whole ad spend.

My Experience

I've worked at ad agencies big and small (doing consumer as well as b2b), design firms and in-house.

Though my main focus has been on print, I have experience working on websites, emails and other digital assets. To me, print and digital are just mediums to deliver a message. Crafting that message is key. And that's my strong suit.

So get in touch with me if you want to create ads that will cut through the clutter and get noticed. Let's create some EXCITEMENT together!